Thursday, October 16, 2008

Costa Calida: A Driving Adventure In Spain

Seasoned travelers to Spain who are looking for a new adventure should consider a road trip. Costa Calida is a superb starting point and home base for a day trip by auto. There are few better ways to see the beauty of the Spanish coast up close and personal. From the majestic mountains, to the white sand beaches and sparkling blue-green Mediterranean Sea, the scenery is breathtaking.folder gluer
Costa Calida, located in the Murcia region of Spain, is gaining popularity with tourists. Rivaling neighbor coastal regions, such as Costa Blanca and Costa Almeria, the area offers some competitive advantages. It lags behind its coastal neighbors in urban development. This means that accommodations (hotels, villa rentals, resorts, etc.) in this region are often cheaper.
Much of the region's natural beauty has been preserved. Where development has occurred, the goal has been to build in harmony with nature. Much of the area's commercial and residential design blends with the surrounding environment. Trees, beaches, and mountains have been left largely undisturbed. The result of this careful planning may be evident in a recent World Health Organization report.folder gluer
WHO rated the province of Murcia the cleanest in Spain. The clean air is just one more boost for tourism along Costa Calida.
Tourists can start their Spanish holiday at any number of Costa Calida accommodations. Self-catered holidays are extremely popular in Spain. Choosing a rental villa, private residence-for-hire or other self-catered accommodation allows travelers freedom to determine their own schedules. Self-catering is also less expensive. This is a great option for holiday-makers who prefer to spend most of their time sightseeing.
For tourists who long for a pampered vacation, there are a number of all-inclusive resorts to choose from. Clubs and resorts offer recreational activities, superb cuisine and even entertainment for children.
Seeing the sights of Costa Calida by auto is relatively easy. Many local attractions are within a day's drive or less from the region.
For foreign travelers visiting Spain for the first time, hiring a local driver may be a wise option. A local guide will be more familiar with driving laws and the idiosyncrasies of Spain's highways. This is especially true for visitors from outside of Europe and the UK. Visitors who are unfamiliar with driving in Spain may have difficulty getting around. It may also require obtaining a special driver's license.folder gluer
Depending on where a tourist's accommodations are, some cities also have excellent public transportation systems. The cost is usually fairly minimal. Taxi service is also reliable, but can get costly depending on travel distance. A better option may be to join up with a bus tour. Companies run regular bus trips to attractions and sites in areas surrounding Murcia and up and down Costa Calida.
Traveling by bus allows tourists to relax and not worry about driving. Guides are professional and knowledgeable about the areas they visit. It's an excellent way to learn about the rich history of Spain while seeing the sights.
It's well worth a visitor's time to take a road trip even without making any major stops. The entire Costa Calida can be driven in just a few hours. The variety in terrain and the contrast between cities and villages makes driving in Spain an adventure worth taking.folder gluer

Tuesday, October 14, 2008

How to Promote Your Website Using Pay-Per-Click Advertising

Business owners have a common goal when it comes to Internet marketing. They want to get the most website hits for the least amount of money. Increasing income without spending a fortune on advertising can be accomplished with the right marketing strategy. Pay-per-click advertising is one way to achieve that goal.
Cost-Effective Advertising
Pay-per-click ads can serve as part of a profitable advertising campaign. Pay-per-click ads work well because, rather than paying a flat fee, you only pay to reach people who are actually interested in your product or service. This type of advertising is an effective way to promote your website. It helps keep costs down while directing only targeted traffic to your site.
It takes a little knowledge and skill to build an effective ad campaign. A poorly devised pay-per-click ad can cost a lot of money and still be ineffective at increasing sales. It is imperative to have a solid marketing plan. Start with these simple steps:
1. Carefully choose your keywords. Keywords are the backbone of a successful pay-per-click ad campaign. Use the right set of keywords to reach targeted traffic and build your revenue. Many keyword tools are available to help you sort through popular choices. Remember that search engine optimization is the way to get website hits from search engines. The higher your site ranks, the better the click-through rate you can expect.
2. Use captivating writing. An effectively written and carefully worded ad is your best bet for success. Each pay-per-click ad must captivate and intrigue the reader enough to make him click on it. A poorly written ad has the opposite effect and will not only lead to disappointment and lost revenue, but possibly to the removal of your ad.
3. Include a call to action. Asking potential customers to opt in to your mailing list or to make a purchase is essential for building your business. Use simple lines that clearly tell the reader what to do. Tell them to act right away, offer them a free bonus for signing up, or lure them in with information that's not generally available.
4. Develop a solid landing page. No pay-per-click ad campaign is effective if it fails to direct potential customers to a quality landing page. Make sure your landing page is informative, neat and creative. Be sure it is search engine optimized to bring in more traffic. Remember that the homepage on your website is not necessarily the best landing page for new customers. Create a distinct page that gives customers what they want upfront.
5. Devise a new ad campaign. An effective Internet marketing campaign includes a variety of advertising methods. To attract more attention, switch up your advertising methods and create new pay-per-click ads for different sets of keywords.
Pay-Per-Click Programs
Google Adwords, Yahoo Search Marketing and Microsoft AdCenter are three major pay-per-click programs. Each has its own benefits and drawbacks. The only way to tell if these programs can drive traffic to your website is to test them and use their tracking features to see what is working. Regardless of which pay-per-click program you decide to go with, keyword research and market analysis are essential to your overall success. Do your homework, be prepared and create a pay-per-click ad campaign that will boost your revenue without breaking the bank.
folder gluer
folding and gluing machine
box pasting machine

Sunday, September 21, 2008

My Review Of The Day In The Life Of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.
So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this.
Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.
The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate conversion rates.
That is done; it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.
Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.
There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.
The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.
To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.
In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.
There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.
The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer's publication to be distributed to the old and new customers.
These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.
It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.
Of course, this will be published in the newsletters. Among the more important information that have been written already.
The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.
Two objectives were done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.
Time flies. Missed lunch but is quite contented with the tasks done. Bed time.
folder gluer
folding and gluing machine
box pasting machine

Tuesday, September 2, 2008

How To Get Free Advertisement

Every business no matter what the size is, should take advantage of the benefits offered by advertising. Any businessman worth his salt should be aware of why he should resort to advertising to make the public aware of his business.
Advertising is not just the typical photo-caption placed in one full page of any newspaper or magazine. Modern advertising has taken many forms and a businessman can now apply a mixture of advertising strategies to popular his business including but not limited to public relations, marketing and direct promotions.
The owner of a small or medium sized business will always have the problem of where to get that extra budget for advertising. Despite the glamour attached to advertisements, one need not spend much money to be able to do some advertising for his business.
A person can take advantage of the easy ways to create his own website for his business. Keep the website simple and easy to read and then promote the website to as many people as possible. This can be done by printing flyers and business cards that contain the website address and these can be distributed to his target market.
Another way to get traffic to his website is to write press releases or news articles promoting the site. There are sites accepting press releases for free but the releases should be newsworthy and not just plain advertising. Articles related to the products or services being sold can also be submitted to directories with a link back to the website.
Take advantage of hard copies and online editions of newspapers and magazines that offer free classified ads section. The space available for this is usually limited so make sure that the website address is given prominence. Make the headline catchy so anyone reading the advertisement would be encouraged to go to the site.
A businessman who knows how to write can start a column and write about topics related to his business. He can then place the address of his website at the end of the article or below his byline.
Participating in forums can also be a way to get free advertising. Search forums that are related to the products or services being sold and join the group. A person can participate in the questions and answers and can even pose his own questions.
Connect with other website owners with similar business and agree on a link exchange. The site owner can post a link to your website on his page and this can also be done for him. This can present plenty of opportunities for both websites.
And always give out thank you notes and cards to customers who have purchased the products. Remember them on special occasions as this is a way of keeping in contact with them.
There are a lot of opportunities for free advertising and the businessman only need to be creative so he can take advantage of those opportunities. In his bid to look for free advertising opportunities though, he should never lose sight of the goal of advertising and that is to inform potential clients about his company, to give them an opportunity to contact the company and the most important of all, to sell.
folder gluer
folding and gluing machine
box pasting machine

Sunday, August 31, 2008

You Might be Addicted to Yahoo Chat

Someone at work tells you a joke and you say LOL bwahahaha..waaaaaaa :)) :)):))
You watch T.V. with the closed captioning turned on.
You have called out someone's screen name while making love to your significant other.Hahahahaha!
You keep begging your friends to get an account so "you can hang out"
Three words: Carpal tunnel syndrome
You want to meet a girl/guy and your first impulse is to turn on your computer
you've ever gotten onto an airplane just to meet some folks face to face
you have to get a second phone line just so you can call Domino's pizza
You have ever joined "Si habla Espanol" (spanish chat room) "just to work on your spanish"
you go into labor and you stop to type a special e-mail letting everyone know you are going to be away
you have a vanity car tag with your screen name on it (hehehe)
you no longer type with proper punctuation, capitolization, or complete sentences...UHu! Yep,wat?
you have met over 100 Yahooligans
you begin to say hehehe.bwahaha. instead of laughing
when someone says "What did you say?" you reply "Scroll up!I can't see"
you find yourself sneaking away to the computer in the middle of the night when your spouse or g/f is a sleep.
you turn down the lights and close the blinds so people won't know you are on-line again
you know more about your Yahoo friends daily routines than you do your own spouses
you find yourself lying to others about your time on-line and when they complain that your phone was busy you claim it was off the hook.
you have an identity crisis if someone else is using an s/n close to your own
you would rather tell people your bloodshot eyes are from partying too much instead of the truth (all night on-line)Bawahaha.
you change s/n's so much that you have to get your profile to see who you are
you're broke, your modem burns out and you go out onto the streets to sell your body to get a new one
you open your home to 15 strangers for a week merely because they have computers and cool s/n's
your kids are standing at your side saying "mommy, please come cook dinner" and you would rather type another "LOL"
you marry your cyber boyfriend and you both sit at your won computers and chat to each other every night from across the room.
you type messages to people while you are on the phone with them at the same time
you don't work at a job that doesn't have a Yahoo Messenger Installed
you won't work at a job that doesn't have a modem involved
your dog or cats leaves you
you have to ask what year it is
you are doing things more and more that you swore you would never, ever do when you first found chat
you write a letter like this..."dear tom, hiyas! how r u doin well gotta go bbl!"
you name your pets after people you talk to
you smile sideways
you sign on and immediately get 10 messages from people who have you on their buddy lists
you have a map on the wall with red thumbtacks to mark where people you have met are
you look at an annoying person off-line and wish you had your ignore button handy
you bring a bag lunch and a cooler to the puter
your significant other kisses your neck while you are chating and you think "uh oh cyber sex pervo"Muahhhh!
you have withdrawls if you are away from the puter for more than a few hours
you use Yahoo lingo in everyday life (if you still have one...hehehe)
you take a speed reading course to keep up with the scrolling
your buddy list has over 100 people on it. ( No wonder why you always get disconnected)
your worst comeback to a bully is "I'll slap you with a rubber chicken."
you wake up in the morning and the first thing you do is get on-line before you have your first cup of coffee
you have to inject no-doze into your butt to keep it awake
you have your puter set up so that it goes directly into AOL's welcome screen (hehehe I used to have that)
you wait 12 hours online for a certain "special" person to come home from work
you don't know where the time has gone
you end sentances with three(or more) periods while writing letters in pen/pencil
your relationship online has gone farther than any real one you have had
you get up at 2am to go the bathroom but go turn on your puter
you spell things outloud instead of actually saying the word
you don't even notice anymore when someone has a typo
when you enter a room and 23 people greet you with {{{Hugs}}} or ***Kisses***>>Muahh.:X:X:X
you stop typing whole words and use things like ppl, dunno and lemme
your voicemail/answering machine message is "BRB, leave your s/n and I will TTYL"
you type faster than you think
you got your psychiatrist addicted on Yahoo too and are now undergoing therapy in private rooms instead of at his office
you want to be burried with your computer when it dies...or vice versa
you actually enjoy the fact that you are addicted
you can actually read and follow all the names of the cast that scrolls up your tv-screen at the end of a movie
people say, if it weren't for your super reflexes in your eyes and fingers, you would have long been classified as a vegetable
you dream in text
being called a newbie is a MAJOR insult
there is absolutely no interesting chat any room and you are really bored....yet you don't want to leave incase you miss something
you double click your tv remote
you can now type over 70 wpm
you think about starting a 12 step recovery group for Yahoo junkies
you are on the phone for a minute and need to do something else you say "BRB" or "BBL"
you check your e-mail and forget you have real mail aka snail mail
you go into withdrawls during dinner
you spend at least 30 minutes making sure you say goodbye to everyone in a room
you stop speaking in full sentances
you have gone into an unstaffed tech support room and ended up "giving" tech support to other Yahoolers
you have to be pried from your computer with the Jaws-of-Life
your last sexual experience was really just a "VC Experience" experience ( Cyber space)
you set your kitchen on fire while cooking dinner because you wanted to "check your mail" and while you were there you "just wanted to see who's on"
you meet people from Yahoo in public and have no idea what their real name is, so you call them by their s/n
folder gluer
folding and gluing machine
box pasting machine

Tuesday, August 26, 2008

Online Benefits for Craft Businesses

The internet has an endless number of benefits for craftspeople, not just as a medium for selling the end product but for each step that leads to sales. The fact that you are reading this shows that you already utilise the web for information but perhaps you have not yet considered some of the following points presented.

The ideas provided in this article have come from interviews with craftspeople, conducted for AussieCrafts.com, in the interest of sharing information with our peers. When boiled down to its bare essentials this is the true essence of the internet but it sometimes gets lost in all of the advertising and sales. The interviews spawned a host of ways in which the internet assists the crafters, both in their business and creatively, and provided much insight into untangling the web.

Inspiration
When asked about the sources they use for inspiration most craftspeople have said that the internet is a much used research tool. This is particularly useful with commission pieces, where a client gives a basic idea and there is a need to familiarise yourself with the subject. Browsing websites is also great for when you want to start a new piece but are not quite sure where to begin. No matter what craft you do if you are stuck for ideas on what to create there are always plenty of places to get some quick inspiration online. The obvious way to get ideas is to search for your craft in the search engines but some other methods are:

  • Type your craft name into Google image search
  • Yahoo groups on your craft often have galleries
  • Online stores that sell your craft
  • Craft directories
  • Historical sites related to your craft, most crafts did after all come from very ancient beginnings.
  • Try searching for crafts that are similar to yours, if you do pottery, for example, search for glasswork. The colours and shapes are likely to spark new ideas.

If it’s a more abstract inspiration that you need such as colour or texture then art, photography and nature sites are fantastic sources of ideas. Stock photography sites (such as www.dreamstime.com), for example, have thousands of images of almost everything imaginable. Let’s say you want to create a bead necklace that reflects the colour and movement of the ocean. If you browse the sea and ocean category of a stock photography site you can jot down ideas based on what you see as you view page after page of photographs that cover every aspect of the ocean.

Education: patterns and tutorials
There are very few crafters who believe they know everything there is about their craft. Who of us do not want to learn something new? The internet is the best source of tips, tricks, patterns and tutorials on every craft imaginable, so much so that many craftspeople no longer purchase books about their craft. Many sites offer this information for free, as a way to attract and keep surfers, much the same way as articles like this are utilised. Others charge a subscription or a cost per tutorial, often downloaded as an e-book or a pdf file. For many crafts there are also online classes or lessons via email, again some are free (and often include advertising) and others are subscription based.

To find these valuable resources consider using some of the following terms alongside your craft name: tutorial, pattern, learn to, ebook, lesson, techniques, instructions or projects. These keywords were tested using Google search and beading, for example ‘beading projects’, and the results were astonishing. If it a particular technique you are searching for then add that to your search query, for example ‘beading peyote technique’, where peyote is a type of beading stitch.

Purchasing tools and materials
The internet has brought about a convenient way to buy almost anything, from anywhere in the world, and to craftspeople this has been one the most important benefits of being online. Often there are supplies needed for craftwork that are not available locally and this can be the case no matter where you live. It may be because it is only manufactured in a small area of Europe or that there are few people working in the same craft as you and therefore there is little demand.

Apart from availability issues nothing is better than being able to browse many stores in a short space of time and not only get prices but also see things without having to leave home. Ebay is popular with many craftspeople due to the range of goods and their prices, you can find both new and secondhand tools and materials there. Shopping online means more time for doing what you enjoy or what brings in your income. The world is becoming smaller and shipping costs and delivery times are too.

Often the websites that sell crafts materials also have a range of useful resources such as guides to using their products. They also have convenient contact information, like email, and as they are often craftspeople themselves can give advice on craft specific problems.

Publicity and exhibition requests
Many of the sources that are traditionally used for publicity such as magazines, newspapers and event organizers are now using the internet as a way to find craftspeople. Not only is the internet often a faster way to find what they need but it is also a visual medium. Therefore having a website for your craft business is not just about gaining sales and commissions but it also provides a way for the media and galleries to see your work.

One example of this is an artist interviewed on Aussie Crafts who has in the last few months been contacted by a lifestyle magazine to do an article on her work, as well as another contact to request her involvement in an exhibition. Both of these publicity avenues have stemmed from her website, which contain galleries of her work.

This same artist is also a member of an organisation supporting her medium, which has a website that lists galleries showing members’ works at any given time. There are organisations such as this for many crafts, both global and local, that are worth having a membership with.

Sales and commissions
The most obvious way that craftspeople are using the internet is to sell their products to a wider market than previously possible, what is not so obvious is that there are many ways to do this. One artist interviewed extolled the virtues of the internet as, "It's been huge for us. We sell artwork and DIY kits all over the world and so put virtually all our marketing energy into our website. We get well over five thousand visitors every month at basically no cost and the whole world has become our target market."

Some of the reasons people decided to sell their crafts online include not having to deal with galleries, no commissions to pay, less overheads than a store and the fact that there is more time crafting and less selling.

Apart from setting up an often expensive e-commerce website there are other means to gaining online sales:

  • A 'brochure' style site, which displays the products you make but does not sell them online. Instead it can be used to promote a market stall, shop front, commission enquiries etc.
  • Many craftspeople are selling their work in auctions at Ebay; this can be a lucrative option for the right products.
  • Online craft malls are a way to have an online presence without the hassle and overheads of building an e-commerce site. Search for craft malls in the search engines and you will find such sites as craftmall.com, aokcorral.com and lilysplace.com. These sites generally use Paypal as a payment option to take the headaches out of online payments and are similar to Ebay without being auction based.

Human contact
One of the common problems that people who craft for an income mention is loneliness. Oftentimes they work at home alone and this can be very isolating. The internet can provide avenues to have contact with others who craft. They could be in the same locality as you and allow for face-to-face meeting or they may be on the other side of the world.

There are many group and organisations for most craft genres, such as Yahoo groups or MSN chats. Often if it is a location-based group there are classes and retreats organised for people to come together and learn. These groups can become invaluable for technical advice, feedback and learning but also that human contact that is a necessary part of life.

Client contact
Email is a fantastic way to keep in touch with clients and industry contacts. It is so much cheaper than a phone call (i.e. free) and is much less time consuming. Email provides a simple means to show clients’ examples or progress on a work via photograph attachments. It also provides a record of all communication.

Online messaging systems, available for free from MSN and Yahoo, are also useful ways to keep in contact with customers. These can even be used to give online support by providing your identification name on your website. However these systems can become a time waster instead of saver if you are not careful.


folder gluer
folding and gluing machine

Online Benefits for Craft Businesses

The internet has an endless number of benefits for craftspeople, not just as a medium for selling the end product but for each step that leads to sales. The fact that you are reading this shows that you already utilise the web for information but perhaps you have not yet considered some of the following points presented.

The ideas provided in this article have come from interviews with craftspeople, conducted for AussieCrafts.com, in the interest of sharing information with our peers. When boiled down to its bare essentials this is the true essence of the internet but it sometimes gets lost in all of the advertising and sales. The interviews spawned a host of ways in which the internet assists the crafters, both in their business and creatively, and provided much insight into untangling the web.

Inspiration
When asked about the sources they use for inspiration most craftspeople have said that the internet is a much used research tool. This is particularly useful with commission pieces, where a client gives a basic idea and there is a need to familiarise yourself with the subject. Browsing websites is also great for when you want to start a new piece but are not quite sure where to begin. No matter what craft you do if you are stuck for ideas on what to create there are always plenty of places to get some quick inspiration online. The obvious way to get ideas is to search for your craft in the search engines but some other methods are:

  • Type your craft name into Google image search
  • Yahoo groups on your craft often have galleries
  • Online stores that sell your craft
  • Craft directories
  • Historical sites related to your craft, most crafts did after all come from very ancient beginnings.
  • Try searching for crafts that are similar to yours, if you do pottery, for example, search for glasswork. The colours and shapes are likely to spark new ideas.

If it’s a more abstract inspiration that you need such as colour or texture then art, photography and nature sites are fantastic sources of ideas. Stock photography sites (such as www.dreamstime.com), for example, have thousands of images of almost everything imaginable. Let’s say you want to create a bead necklace that reflects the colour and movement of the ocean. If you browse the sea and ocean category of a stock photography site you can jot down ideas based on what you see as you view page after page of photographs that cover every aspect of the ocean.

Education: patterns and tutorials
There are very few crafters who believe they know everything there is about their craft. Who of us do not want to learn something new? The internet is the best source of tips, tricks, patterns and tutorials on every craft imaginable, so much so that many craftspeople no longer purchase books about their craft. Many sites offer this information for free, as a way to attract and keep surfers, much the same way as articles like this are utilised. Others charge a subscription or a cost per tutorial, often downloaded as an e-book or a pdf file. For many crafts there are also online classes or lessons via email, again some are free (and often include advertising) and others are subscription based.

To find these valuable resources consider using some of the following terms alongside your craft name: tutorial, pattern, learn to, ebook, lesson, techniques, instructions or projects. These keywords were tested using Google search and beading, for example ‘beading projects’, and the results were astonishing. If it a particular technique you are searching for then add that to your search query, for example ‘beading peyote technique’, where peyote is a type of beading stitch.

Purchasing tools and materials
The internet has brought about a convenient way to buy almost anything, from anywhere in the world, and to craftspeople this has been one the most important benefits of being online. Often there are supplies needed for craftwork that are not available locally and this can be the case no matter where you live. It may be because it is only manufactured in a small area of Europe or that there are few people working in the same craft as you and therefore there is little demand.

Apart from availability issues nothing is better than being able to browse many stores in a short space of time and not only get prices but also see things without having to leave home. Ebay is popular with many craftspeople due to the range of goods and their prices, you can find both new and secondhand tools and materials there. Shopping online means more time for doing what you enjoy or what brings in your income. The world is becoming smaller and shipping costs and delivery times are too.

Often the websites that sell crafts materials also have a range of useful resources such as guides to using their products. They also have convenient contact information, like email, and as they are often craftspeople themselves can give advice on craft specific problems.

Publicity and exhibition requests
Many of the sources that are traditionally used for publicity such as magazines, newspapers and event organizers are now using the internet as a way to find craftspeople. Not only is the internet often a faster way to find what they need but it is also a visual medium. Therefore having a website for your craft business is not just about gaining sales and commissions but it also provides a way for the media and galleries to see your work.

One example of this is an artist interviewed on Aussie Crafts who has in the last few months been contacted by a lifestyle magazine to do an article on her work, as well as another contact to request her involvement in an exhibition. Both of these publicity avenues have stemmed from her website, which contain galleries of her work.

This same artist is also a member of an organisation supporting her medium, which has a website that lists galleries showing members’ works at any given time. There are organisations such as this for many crafts, both global and local, that are worth having a membership with.

Sales and commissions
The most obvious way that craftspeople are using the internet is to sell their products to a wider market than previously possible, what is not so obvious is that there are many ways to do this. One artist interviewed extolled the virtues of the internet as, "It's been huge for us. We sell artwork and DIY kits all over the world and so put virtually all our marketing energy into our website. We get well over five thousand visitors every month at basically no cost and the whole world has become our target market."

Some of the reasons people decided to sell their crafts online include not having to deal with galleries, no commissions to pay, less overheads than a store and the fact that there is more time crafting and less selling.

Apart from setting up an often expensive e-commerce website there are other means to gaining online sales:

  • A 'brochure' style site, which displays the products you make but does not sell them online. Instead it can be used to promote a market stall, shop front, commission enquiries etc.
  • Many craftspeople are selling their work in auctions at Ebay; this can be a lucrative option for the right products.
  • Online craft malls are a way to have an online presence without the hassle and overheads of building an e-commerce site. Search for craft malls in the search engines and you will find such sites as craftmall.com, aokcorral.com and lilysplace.com. These sites generally use Paypal as a payment option to take the headaches out of online payments and are similar to Ebay without being auction based.

Human contact
One of the common problems that people who craft for an income mention is loneliness. Oftentimes they work at home alone and this can be very isolating. The internet can provide avenues to have contact with others who craft. They could be in the same locality as you and allow for face-to-face meeting or they may be on the other side of the world.

There are many group and organisations for most craft genres, such as Yahoo groups or MSN chats. Often if it is a location-based group there are classes and retreats organised for people to come together and learn. These groups can become invaluable for technical advice, feedback and learning but also that human contact that is a necessary part of life.

Client contact
Email is a fantastic way to keep in touch with clients and industry contacts. It is so much cheaper than a phone call (i.e. free) and is much less time consuming. Email provides a simple means to show clients’ examples or progress on a work via photograph attachments. It also provides a record of all communication.

Online messaging systems, available for free from MSN and Yahoo, are also useful ways to keep in contact with customers. These can even be used to give online support by providing your identification name on your website. However these systems can become a time waster instead of saver if you are not careful.


folder gluer
folding and gluing machine